For Creed’s 'Queen of Silk' fragrance launch, I spearheaded the environmental design, transforming Neiman Marcus locations into immersive realms that captured the spirit of the fragrance. My role involved conceptualizing and crafting a compelling customer journey, with a highlight being the 'Queen of Silk' sculpture. This centerpiece was designed to enchant and draw customers, enhancing their sensory engagement with the new fragrance. The project spanned Neiman Marcus Northpark Center in Dallas and five other high-profile locations across the US.
